Startpeople
We developed a visual identity, tone of voice, and packaging system that reflects their minimalist, science-first philosophy.
Scope
Client
Secteur
Challenge
(01)
Velin was preparing for a relaunch but lacked a visual identity that matched their clean, science-first positioning.
Their brand felt generic and didn’t communicate their values.
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Solution
(02)
Minimalist logo, soft but confident color palette, refined type, and clean packaging architecture. The identity bridges the gap between nature and clinical science—quiet, honest, and trustworthy.
We built a brand system from the ground up.
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Conclusion
(03)
Velin’s new identity helped reposition them as a premium skincare brand with a clear point of view.
Post-launch, their direct-to-consumer growth rose, driven by stronger visual recognition and customer trust.
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(03)
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