Startpeople
Startpeople
Startpeople
Campagne RSE
Campagne RSE
Campagne RSE
We developed a visual identity, tone of voice, and packaging system that reflects their minimalist, science-first philosophy.
We developed a visual identity, tone of voice, and packaging system that reflects their minimalist, science-first philosophy.
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4 months
Challenge
(01)
Velin was preparing for a relaunch but lacked a visual identity that matched their clean, science-first positioning.
Velin was preparing for a relaunch but lacked a visual identity that matched their clean, science-first positioning.
Their brand felt generic and didn’t communicate their values.
Their brand felt generic and didn’t communicate their values.
Their brand felt generic and didn’t communicate their values.
Solution
(02)
Minimalist logo, soft but confident color palette, refined type, and clean packaging architecture. The identity bridges the gap between nature and clinical science—quiet, honest, and trustworthy.
Minimalist logo, soft but confident color palette, refined type, and clean packaging architecture. The identity bridges the gap between nature and clinical science—quiet, honest, and trustworthy.
We built a brand system from the ground up.
We built a brand system from the ground up.
We built a brand system from the ground up.
Conclusion
(03)
Post-launch, their direct-to-consumer growth rose, driven by stronger visual recognition and customer trust.
Post-launch, their direct-to-consumer growth rose, driven by stronger visual recognition and customer trust.
Velin’s new identity helped reposition them as a premium skincare brand with a clear point of view.
Velin’s new identity helped reposition them as a premium skincare brand with a clear point of view.
Velin’s new identity helped reposition them as a premium skincare brand with a clear point of view.
(04)
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