BMI MONIER
BMI MONIER
BMI MONIER
Gamme Infinite
Gamme Infinite
Gamme Infinite
We helped launch Aren, a modular fashion label, with a brand identity that reflects timelessness and precision.
We helped launch Aren, a modular fashion label, with a brand identity that reflects timelessness and precision.
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3.5 months
Challenge
(01)
Aren, a modular fashion brand, needed a full identity system and digital presence that matched its minimalist, future-focused values.
Aren, a modular fashion brand, needed a full identity system and digital presence that matched its minimalist, future-focused values.
Their concept was clear, but their visual language was not.
Their concept was clear, but their visual language was not.
Their concept was clear, but their visual language was not.
Solution
(02)
The visual direction focused on sharp photography, generous whitespace, and modular layout patterns—mirroring their product ethos.
The visual direction focused on sharp photography, generous whitespace, and modular layout patterns—mirroring their product ethos.
We created a refined brand system that included a logo, lookbook design, e-commerce UX, and tone of voice.
We created a refined brand system that included a logo, lookbook design, e-commerce UX, and tone of voice.
We created a refined brand system that included a logo, lookbook design, e-commerce UX, and tone of voice.
Conclusion
(03)
Their launch campaign generated strong press and their site conversion exceeded initial targets.
Their launch campaign generated strong press and their site conversion exceeded initial targets.
Aren launched with a strong, cohesive identity that immediately stood out in the fashion space.
Aren launched with a strong, cohesive identity that immediately stood out in the fashion space.
Aren launched with a strong, cohesive identity that immediately stood out in the fashion space.
(04)
(05)